Case study — AWAKT Products AWAKT.
A 100% Guatemalan guacamole brand needed a visual story capable of carrying its authentic origins and identity to audiences across Europe.
AWAKT came to Finesse looking to communicate more than its product. The goal was to highlight the people, process and Guatemalan heritage behind the brand while creating a stronger digital presence for its European audience.
We also developed AWAKT’s website, keeping its established visual identity while translating the new content direction into a clear and engaging digital experience.
Brand immersion & discovery
We explored AWAKT's origins, story, values, products and people to establish the foundation for the creative direction.
Creative direction
A warm, approachable and editorial visual language through photography and audiovisual production — capturing the product, its environment and the process behind it.
Digital system
An extensive content library plus a fully functional website that brought the brand’s story, products and new visual direction into one engaging digital platform.
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