Case study — Albedo Solar Leasing Albedo Solar.
A solar-leasing company with a real product and a message that hadn't caught up to it yet — content strategy, paid media and audiovisual production for a financial product most of its market had never heard of.
Albedo Solar arrived with a complex financial product — solar leasing — in a market where most people still associate solar with ownership, high costs and uncertain returns. The challenge wasn’t awareness of solar energy; it was building trust in a financing model that requires patience and a structured commercial process.
We started with what was real: verified client data, actual utility bills, measurable results. From there we built a content and advertising architecture designed to educate first, earn trust second, and activate interest third.
Narrative architecture
We mapped a three-phase content arc (understand → trust → act) and structured every piece, paid or organic, to move the audience through it.
Editorial content production
Monthly content calendars with original reels, carousels and stories built from real client cases — real savings, real before-and-after utility data, real installations.
Paid media management
Campaign-by-campaign Meta Ads strategy across two full periods — 11 campaigns in 2025, 6 in 2026 — with manual configuration, strategic segmentation and documented testing.
Meta Ads · Mar–Nov 2025 · Awareness & brand building · Q3,815.15 invested
- 182,515 unique people reached
- 324,377 total impressions
- 3,661 link clicks generated
- 705 new page followers
- Q0.19 cost per click — most efficient traffic campaign
Meta Ads · May–Jul 2026 · Conversion-focused · Q1,498.24 invested
- 50,569 people reached across 3 months
- 58 messaging conversations initiated (WhatsApp, Messenger, Instagram Direct)
- Q6.92 cost per conversation — best-performing campaign
- 45.9% watched the July reel to 95% — highest video retention of the period
Verified client cases — documented with real utility bills
- 80.9% bill reduction — residential client
- 87.4% — Hotel Panajachel
- 90.1% — Escuela Poptún
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