Case study — Brucaps Grana Coffee.
A family-owned, woman-led coffee company needed to communicate the people, places and values behind every cup.
Grana came to Finesse looking for multimedia content to communicate its origins, production process, family-owned structure and sustainable approach. The challenge was to go beyond product imagery and show the people and processes behind the coffee — content for social media, Amazon and the brand’s website.
Brand immersion
We got to know the Grana team and explored the history, vision, values and production process behind the brand.
Origin & process
We traveled to the Guatemalan highlands to document the origin of the coffee, its environment, its production process and the people behind it.
Product & lifestyle
We complemented the documentary storytelling with a lifestyle-focused product campaign, connecting the origin of the coffee with the everyday experience of drinking it.
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