Case study — Palo Blanco Fresh & Highland Fresh Foods Palo Blanco.
A Guatemalan agricultural company — avocados, plantains, cacao, coffee and, above all, bananas — trusted by global brands like Dole, Chiquita and Fyffes, needed a visual story as authentic as its roots.
Palo Blanco came to Finesse without a strong or cohesive visual identity that reflected the quality of its products and its global presence. The challenge was to develop a visual language capable of telling the broader story behind the company — from its origins and agricultural processes to the people who bring the brand to life.
Brand immersion & discovery
We explored Palo Blanco's origins, values, processes and people to establish the foundation for the creative direction.
Creative direction
A warm, authentic and editorial visual language built through photography and filmmaking — focused on the people, environments and details behind the company.
Digital visual system
An extensive content library that gave Palo Blanco a cohesive visual foundation to communicate its story across digital channels.
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